CONTENT / PROGRAMMING / SOCIAL MEDIA
As the Marketing & Programming Manager at Spring Place I had the pleasure of seeing events through start to finish. From early ideation, packaging the idea as its own brand, then leveraging our channels to activate the initial concept.
From curating panels on Fashion Sustainability, to activating partner events like TriBeCa Film Festival - event programming at Spring has been a main focus of mine. All facets of digital and in person activation where under my discretion.
From American Ballet Theatre to TriBeCa Film Festival, the many partnerships I was able to amplify made for fantastic content opportunities. Some of my favorite include the images I was able to create to headline our partnership with ABT.
At Spring, I identified an opportunity to bolster Spring’s communications platforms by producing high quality video content. Considering that video is the most engaging form of media, I pioneered a video content strategy–largely lacking previously–for Spring Studios & Spring Place. Ultimately, I produced a variety of videos, including reels, event coverage, and mini-docs, that offered an inside look into our community, events, and experiences. The videos were distributed on all our channels, providing an aspirational lens into the typically exclusive goings-on within the building.